Japan Market Intelligence
Practical guides, marketing strategies and business tools for companies expanding into Japan.
Marketing
How marketing in Japan actually works in 2026: consumer behavior, the Google/Yahoo/LINE landscape, the four channel pillars, localization, common mistakes and a practical 90-day roadmap for foreign companies.
Market Entry
How to sell to Japanese customers in 2026: marketplace strategy (Amazon Japan vs Rakuten), payments and points ecosystems, service expectations, B2B selling and a phased entry sequence for foreign companies.
Localization
Why translation alone fails in Japan and what real Japanese localization involves: the three-scripts problem, trust architecture, tone and keigo, workflow tiers, tooling and how to measure ROI.
Market Entry
A practical guide to doing business in Japan: how decisions really get made, KK vs GK incorporation costs and timelines, visas, hiring, banking and taxes, and a staged entry plan that avoids overcommitting.
Marketing
How SEO works in Japan: the Google/Yahoo! JAPAN landscape, keyword research across kanji, katakana and hiragana, what Japanese content needs to rank, technical specifics and link building that actually works.
Best for: Fast, SEO-friendly Japanese website translation
A website translation platform that gets a Japanese version of your site live in days — with translated URLs, automatic…
Best for: Foreign D2C brands launching an owned store in Japan
The fastest way for a foreign brand to run an owned online store in Japan. Japanese themes, konbini payment and…
Best for: Japanese keyword research and competitor analysis
The industry-standard SEO platform with one of the deepest Japanese keyword databases available. Research how Japanese buyers actually search —…
Japanese SEO
What SEO services cost in Japan, the agency vs freelance vs hybrid decision, how to vet a provider when you can't read the deliverables, and the red flags that translate into any language.
Localization
The operational side of localization for the Japanese market: choosing between agencies, freelancers and platforms, running in-country review, term base governance, realistic costs and a standing content pipeline.
Marketing
A channel-by-channel guide to digital marketing in Japan: paid and organic search, LINE, social and video — with a first-year budget allocation and measurement notes for foreign companies.
Market Entry
What actually changed in October 2025: the Business Manager visa's new ¥30 million capital rule, language and staffing requirements, incorporation steps and costs, and the realistic paths for foreign founders in 2026.
Market Entry
A practical framework for entering Japan: assessing fit, choosing between cross-border, distributor, partner and subsidiary modes, matching localization depth to stage, and sequencing an 18-24 month go-to-market.
Marketing
How SEO works in Japan: the Google/Yahoo! JAPAN landscape, keyword research across kanji, katakana and hiragana, what Japanese content needs to rank, technical specifics and link building that actually works.