Japan Market Guide is an independent publication with a single focus: helping companies enter and grow in the Japanese market.
Why This Site Exists
Japan is one of the world’s largest consumer and B2B markets — and one of the least understood by English-language media. Too much of what foreign companies read about Japan is outdated, translated secondhand, or written to sell a specific agency’s services. We built Japan Market Guide to close that gap with practical, sourced, regularly verified guidance.
What We Cover
- Market Entry — entry strategy, company setup, and doing business in Japan
- Marketing — digital marketing, Japanese SEO and the channels that actually work here
- Localization — making products and websites genuinely Japanese, not just translated
- Ecommerce — marketplaces, payments and selling online in Japan
How We Work
Our editorial team is based in Japan and works from Japanese-language primary sources — government statistics, industry reports and official platform documentation — rather than recycling English-language coverage. Every article is fact-checked and human-reviewed before publication. Read more in our Editorial Policy and Fact-Checking Policy, or meet the team on our Authors page.
How This Site Is Funded
Japan Market Guide is reader-free and funded by affiliate partnerships with some of the tools we cover. Our Affiliate Disclosure explains how that works and why it never influences our recommendations.
Get in Touch
Questions, corrections or partnership inquiries: visit our Contact page.