Marketing
How content earns trust in Japan: the owned-media (オウンドメディア) model, whitepapers and 導入事例 case studies as pipeline engines, the language quality bar, and how a foreign entrant runs the program lean — search first, quarters not weeks.
Japanese SEO
The SEO tools that actually hold Japanese data — assessed on four stated criteria with verified pricing: Semrush (best overall), SE Ranking (best value), Ahrefs (backlinks, no affiliate program), Rakko Keyword and Google's free layer, plus stacks by scenario.
Marketing
Why search is the core of Japanese digital strategy, how the Google / Yahoo! JAPAN (LY Ads) / Bing landscape actually divides, when paid leads and when SEO takes over, and the unified keyword workflow that keeps both levers on one reality.
Marketing
Why the Western B2B playbook fails in Japan and what replaces it: the ringi buying process, the whitepaper lead engine, review platforms (ITreview, BOXIL), exhibitions and trade media — plus the channels to skip and a realistic first-year sequence.
Japanese SEO
How to research the keywords Japanese buyers actually type: why translation fails, the intent modifiers that decode Japanese SERPs, where to mine real queries (suggest, Rakko Keyword, competitor extraction), reading thin volume data, and a workflow that needs only a half-day of native review.
Advertising
Japan's paid advertising map after the April 2026 LY Ads merger: how Google Ads, LY Ads (unified Yahoo! JAPAN + LINE inventory) and social platforms divide the market, what Japanese ad creative requires, realistic costs, and a testing sequence for foreign entrants.
Social Media
What LINE is as a marketing channel, how LINE Official Accounts and LINE Ads work with published pricing, what they're good for, how to set them up from abroad, and how LINE compares to email and Meta for retention in Japan.
Japanese SEO
Does SE Ranking work for Japanese SEO? A specification- and pricing-based review: Japanese keyword database size, Google Japan rank tracking, Core vs Growth plans, where it beats Semrush on value and where it falls short.
Marketing
A channel-by-channel guide to digital marketing in Japan: paid and organic search, LINE, social and video — with a first-year budget allocation and measurement notes for foreign companies.
Japanese SEO
What SEO services cost in Japan, the agency vs freelance vs hybrid decision, how to vet a provider when you can't read the deliverables, and the red flags that translate into any language.
Best for: Holding, converting and paying out multi-currency proceeds from Japan sales
A multi-currency business account built on the mid-market exchange rate with transparent fees. Hold and convert 40+ currencies including JPY,…
Best for: Cost-effective Japanese rank tracking and keyword research
An all-in-one SEO platform with strong rank tracking and keyword research for the Japanese market at a lower price point…
Best for: Fast, SEO-friendly Japanese website translation
A website translation platform that gets a Japanese version of your site live in days — with translated URLs, automatic…