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Advertising in Japan: Google, the New LY Ads, and What Actually Works (2026)

Japan's paid advertising map after the April 2026 LY Ads merger: how Google Ads, LY Ads (unified Yahoo! JAPAN + LINE inventory) and social platforms divide the market, what Japanese ad creative requires, realistic costs, and a testing sequence for foreign entrants.

August 20, 2026 5 min read

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Advertising in Japan: Google, the New LY Ads, and What Actually Works (2026)

August 20, 2026 5 min read

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